I'm Jefferson Vance. I help small businesses and product brands decide what they stand for visually and how that shows up everywhere: the logo, the packaging, the photos, the website and the campaigns. It is strategy that ends in finished work, not a slide deck.
Creative direction for brands that need a clear visual position and a plan for applying it.
Working out who the brand is for, what it should feel like, and what it should stop doing. This is the part that decides everything downstream.
Setting the visual rules: type, color, photography style, layout. The same rules I then apply when designing the identity, shooting the product or building the site.
Pulling together the assets a launch needs, in the order they are needed, so packaging, photos, site pages and social posts land at the same time.
Producing the actual work: labels, packaging, event collateral, social graphics and promotions, art directed to stay consistent.
Direction only matters once it is applied. I take the positioning straight into the identity work, so your logo, type and color come out of the strategy rather than being decided separately.
Brand designA conversation about your business, your customers and what is not working about how the brand currently looks.
You get a written quote covering the strategy work and any assets that follow from it.
I look at your product, your competitors and your existing materials, then put together directions to react to.
The chosen direction is applied to the things you actually need, like a label, a page or a campaign set.
You get the finished assets plus the rules for keeping them consistent going forward.
I co-founded White Rabbit Coffee and was responsible for its creative and marketing direction: the brand identity, brand graphics, merchandise concepts and marketing assets across social platforms, events and local activations. The project connects visual direction with everyday production.
See the White Rabbit Coffee projectEvery project gets a fixed quote after a free call, so you know the full price before work starts. The price depends on:
For ongoing creative work, compare the available monthly plans. See the monthly plans.
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Learn more about how I work and how I can help you and your business take the next step.