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Brand design

Brand design in San Diego.

I'm Jefferson Vance, a San Diego designer who builds brand identities from the ground up: logo, typography, color, graphics and the guidelines that keep it all consistent. I also shoot the photography and build the websites, so the brand holds together everywhere it shows up.

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White Rabbit Coffee bags and mug on a wooden table
  • Logo and full identity systems
  • Guidelines you can actually use
  • Design, photography and web in one place
  • 20+ years behind the camera
Services

What I design

Brand identity for small businesses, product brands and founders who need one system that works on a bag, a sign, a website and an ad.

Logo and identity

A primary mark, variations for small sizes and dark backgrounds, and the rules for when to use each. Built to survive embroidery, screen printing and a favicon.

Typography and color

A type system and palette that stay readable on a label, a menu and a phone screen, with codes your printer and developer can use directly.

Brand graphics and assets

Patterns, icons, label layouts and social templates that let you produce new posts and packaging without calling a designer every time.

Brand guidelines

A plain document covering logo usage, colors, type and spacing, so anyone working on your brand gets it right the first time.

A brand that ships as a real website

An identity is only as good as the places it lands. I build the site too, so the logo, type and colors you approve are the same ones live on your pages, not a developer interpretation of a PDF.

Website design
Process

How a brand design project works

  1. 01

    Free call

    A short conversation about your business, who buys from you, and where the brand needs to show up.

  2. 02

    Fixed quote and scope

    You get a written quote and a list of exactly what is included before anything starts.

  3. 03

    Direction

    I put together visual directions so you react to real options instead of describing a brand in the abstract.

  4. 04

    Design and refinement

    The chosen direction is built out into the full system, then refined with your feedback.

  5. 05

    Files and guidelines

    You get logo files in the formats you need and a guidelines document covering how to use everything.

Work

Case study: White Rabbit Coffee

White Rabbit Coffee bags and mug on a wooden table

A coffee brand built from the ground up

White Rabbit Coffee was a San Diego specialty coffee brand I co-founded. I led its creative direction, including logo and typography, brand graphics, merchandise concepts and marketing assets used across social platforms, events and local activations.

See the White Rabbit Coffee project
Pricing

How much does brand design cost?

Every project gets a fixed quote after a free call, so you know the full price before work starts. The price depends on:

  • Whether you need a logo only or a full identity system
  • How many deliverables and variations, like packaging, menus or signage
  • Whether you need brand guidelines
  • Whether the brand needs to be applied to a website at the same time

For ongoing design work, compare the available monthly plans. See the monthly plans.

Get a quote
FAQ

Brand design questions.

Still not sure?Book a free discovery call.

Learn more about how I work and how I can help you and your business take the next step.

Schedule NowCal.com
01Do I need a full identity or just a logo?
If you only ever put your name on one thing, a logo is enough. If you have packaging, a site, social media and signage, the type, color and graphic system matter as much as the mark, because that is what makes the brand look consistent.
02Do I get the source files?
Yes. You get the logo in the formats you need, including vector files for print and a version for web, plus the guidelines that explain how to use them.
03Can you apply the brand to my website?
Yes. I build custom coded websites, so I can take the identity straight through to the live site instead of handing it off.
04Do you design packaging and labels?
Packaging and label layouts can be part of a brand project. For White Rabbit Coffee, my portfolio covers the identity, brand graphics and merchandise concepts. Product photography and renders can be scoped alongside the design.
05How long does a brand project take?
It depends on scope and how quickly feedback comes back. The quote includes a timeline before anything starts.